There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed. Basically, ‘WE’, the consumer decide which merchandise is hot by making our minds what to purchase and wear.
Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.
In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.The major part of overall mass will purchase it somewhere between second and third phase. Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.
In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc… It doesn’t signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.